Interview With David Rodnitzky, Angel Investor and L’chaim Foods Partner

Alex Shandrovsky
What made you interested in investing into L’chaim Foods?
DLR: First off, I’ve had the food and its delicious! On top of that, I think that L’chaim is serving an important need in the Bay Area and I was excited to work with the team to try to bring kosher food to as many people as possible.
How important is it for you that businesses you invest in have a social mission?
DLR: Actually, most of my investments don’t have a social mission. I give to a number of charities that I believe in and I also invest in a number of companies that I believe can scale. The fact that L’chaim meets both criteria is actually fairly unusual for me but I’m excited that they do!
What is your vision for L’chaim in five¬†years?
DLR: I’d like to see L’chaim competing against all the leading corporate catering companies in the Bay Area. It would be great to prove that food can simultaneously taste great, be reasonably priced, fulfill a social mission, and be produced at scale!
As a CEO of a leading Digital Media Company, you frequently interact with other businessmen leaders and entrepreneurs. Why should they use L’chaim’s services for their company needs?
DLR: Well, as I’ve said, the food is top notch, so if you want your employees to really value the food you bring in, L’chaim differentiates you as a company from other businesses that farm out their food delivery to the low-price leader. On top of that, when employees learn about L’chaim’s social mission, I think that you have the opportunity to turn an otherwise forgettable meal into something that builds employee retention. Employees want to work for companies with strong social values – using L’chaim is a great way to demonstrate that you care about more than just turning a profit.
Your experience is in marketing, and scaling a successful organization. You are bringing your experience to scaling L’chaim?
DLR: I feel like success in business is one-third people, one-third process, and one-third culture. I think if you master these three components, all of the other stuff – including the marketing – becomes easy. So that’s what I’m trying to do with L’chaim.
What lessons are you excited to share with us? What can we learn from mature companies.
DLR: I would say that Silicon Valley is a small valley with a long memory. Every interaction with a client, prospect, employee, or even competitor is an opportunity to build or destroy your reputation. The service companies that have lasted in Silicon Valley have all been keenly aware of this!

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