A BIT OF HISTORY
After building the Bay Area’s largest Kosher catering company, Alex leveraged his connections to the Bay Area’s corporate community to address one of America’s greatest social challenges, reentry.
As an immigrant, Alex related very closely to the Reentry story: Men and Women returning to a new world, having repaid their debt to society after incarceration. In 2016, after an immersive leadership training at the world famous Delancey Street Foundation, Alex began to hire second chance citizens to work at L’chaim.
Lessons Learned Through Experience
Through employing second chance citizens, visiting numerous prisons as a business coach for the Defy Nor Cal organization, and making a tremendous amount of mistakes , he understood how critical experienced leadership is to scaling, running L’chaim Foods, and fulfilling its social mission.
While spending time shadowing at Edwin’s Leadership and Restaurant Institute, (one of the world’s most unique and successful culinary reentry programs), he met Rebecca Charles. They shared an instant connection around a common love for great food, and its power to change society for the better. Alex felt that Rebecca’s unique combination of over 20 years of fine dining and hospitality experience, paired with her embodiment of the Edwins mission, translated perfectly to the next stage of leadership at L’chaim Foods.
Our Next Chapter
After an extensive interview process, on August 14th, 2018, Alex appointed Rebecca as L’chaim’s new CEO, with him taking the role of CMO. They are committed to working together to create a more inclusive and fair world through delicious food.